Where’s Wally – BPAY – Almost too easy

Paying your bills has never been so easy. This clever print ad shows how to use opposites to convey a message. This art director is known for using the ‘extreme nouns’ method to create effective advertising. In this ad he uses 2 contradicting nouns to create a great idea. The tagline is almost too easy.

Find more examples of the ‘extreme nouns’ method here.

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