A Tangible Word Association Tool
to develop, brainstorm & express your ideas visually!

Thesaurus - (Creative = Constructive, originative...)
Extreme nouns
- (Creative = Mixing bowl, light bulb...) see pic above

• Creatives - Writers - Teachers - Students
5,000 ingredients to illustrate visual ideas
Less time on research - more time on creative
Develop & execute concepts more efficiently
Practical word association tool for creative ideas
Mix ,match and combine nouns for new solutions
Use analogy to illustrate ideas as per above
Discover obvious and obscure visual relationships
Expand on existing strategies and 'first thoughts'
Print individual pages as required for briefs 

"I salute you for this great tool"
Hisham Kharma - Creative Director - Lowe - Egypt

"...was totally inspired by your book"
Ryan Mcdougall - Writer - Canada

"This is too good not to share

Sarra Collins - Award School Student 2009

"Great e-book. I've been in the marketing business for 12 years and it one of the most interesting and usefull tools I've come across. Good on ya"
Cosmo Mariano - Partner - Lift Agency



Extreme nouns - Ingredients for Advertising ideas - Copyright 2010.

This book is indexed by propositions, extremes, opposites and product types. It provides 1000's of nouns to communicate and develop visual ideas.

Development of a great creative idea often begins with a strong strategy or key message. This ebook can help by providing tangible ingredients to deliver that message. Within this book you will find over 5,000 (visual word association triggers), indexed by extreme propositions and product types. This word association reference breakthrough takes you one step closer to great communication. Unlike a dictionary or thesaurus, 'Extreme nouns' uses word association to provide tangible triggers tor communicate of visual ideas rather than simple providing another clever alterative word.

For example in my book, biggest/smallest would be associated with (giant, moon, planet, the beatles, afro etc, through to the opposite end of the spectrum -pigmy, bonsai tree, pin etc. Any of these words can then easily be translated and used within an advertising campaign to demonstrate the proposition (biggest or smallest) in relation to a product.

This ebook to will assist in brainstorming of advertising and logo ideas. Indexed by creative strategy, advertising propositions & product types, this book uses an original technique for use in advertising art direction, copywriting, mind mapping, word association, advertising campaign ideas, advertising analogies, creative idea generation, campaign development, advertising creative, adverts, logo development, advertising strategy and execution of ad ideas. It discusses advertising product types, creative strategies, brainstorm technique, art direction reference, creative strategy, award school students, creative inspiration for art directors and copywriters, concept development, tag lines, advertising extremes and visual execution.

Extreme nouns - Ingredients for Creative Advertising ideas - Copyright 2010.


Word Association references:
visual thesaurus

Advertising schools:
Award School - Sydney
Miami Ad School

Related internal links:

art director
facebook creatives
creative advertising ideas
word association
art direction
extreme advertising
advert ideas
award school
brainstorming technique
advert extremes
creative reference
creative resource
visual extremes
visual ideas
word association
word association reference
strategic development of ideas
developing strategy ideas
reference for copywriters
reference for writers
graphic communication
visual communication
creative ad ideas
creative inspiration
creative communication
developing creative ideas
developing story ideas
art director inspiration
creative writing
writers block
nouns as ideas
biggest smallest
longest shortest
developing advertising ideas
brainstorm reference
ideas for ads
ad ideas
logo communication
word association ebook
hottest coldest
fastest slowest
word association resource
extreme advertising
comedy ideas
big and small things
brainstorming words
visualizing ideas
copywriter tool
idea nouns
songwriting ideas
courses for creatives
Newcastle podiatrist

Useful links: