index page
100 pages of content. Over 5,000 nouns. Indexed by Product types, Extremes / Emotions / Strategies / Propositions, Associations & Interactions. Print one page, or use multiple page combinations to trigger ideas. Find multiple executions for strategies and tag lines.
Original demo video viewed over 8,000 times. Sold to hundreds of happy customers. Scroll for testimonials.
Pages are divided into contradictions and opposites. The nouns on each side of the pages can be used in combinations to create unexpected ideas. Below is a small sample of the content from the pages ‘biggest smallest’ and ‘hottest coldest’.  See image of index page above for full list of topics and extremes.

Biggest


Hundreds of word including – Sun, Mansion, City, Lips, Butt, Boobs, Ben Hur ,Sumo, McDonald’s and China. I’d list the complete set but this may cause SEO problems.

Smallest


Hundreds of word including – Atom, Cell, Embryo, Baby, Flea, Bonsai, Pimple, Postage stamp etc. The list goes on.

Hottest


A small sample from the page includes – Fire, Steam, Sweat, Sun, Volcano, Match, Fireplace, Thermometer, Heat gun, Sauna etc.

Coldest


Some of the many nouns to consider include – Ice cube, Ice berg, Goose bumps, Hail, Shrinkage, Long Johns and Frostbite.

Extreme nouns – Ingredients for advertising ideas A unique pdf reference that will save you time in research and increase your productivity. This gives you more time to be creative!
Extreme nouns
Art Director & Creative Writer reference. Tangible brainstorming for visual communication. Indexed by Extremes & Emotions, Advertising Strategy & Product types. • 5,000 ingredients to trigger visual ideas • Less time on research – more time on creative • Develop & execute concepts more efficiently • Practical word association tool for creative ideas • Mix, match and combine nouns for new solutions • Use analogy to illustrate ideas as per above • Discover obvious and obscure visual relationships • Expand on existing strategies and ‘first thoughts’ • Print individual pages as required for briefs
We communicate fresh ideas by building on what we know. Comparing something new to something recognized. Extreme nouns are the recognized visual word associations we need for new ideas. A tangible brainstorming reference for the creative industry. Indexed by Extremes and emotions, advertising strategy and product types.
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Save time on brainstorming

Lists that will save you hours

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“I salute you for this great tool” Hisham Kharma – Creative Director – Lowe – Egypt

Indexed by extremes

Opposites for unexpected outcomes

Association by nouns

Nouns illustrate your strategy