Extreme nouns – Ingredients for advertising ideas
A unique brainstorming reference that saves time by increasing productivity. An Art Director & Copywriter tool designed to help with the research & expansion of ideas, allowing more time to be creative! Indexed by advertising extremes, strategy & product categories.
Art Director & Creative Writer reference. Tangible brainstorming for visual communication. Indexed by Extremes & Emotions, Advertising Strategy & Product types.
• 5,000 ingredients to trigger visual ideas
• Less time on research – more time on creative
• Develop & execute concepts more efficiently
• Practical word association tool for creative ideas
• Mix, match and combine nouns for new solutions
• Use analogy to illustrate ideas as per above
• Discover obvious and obscure visual relationships
• Expand on existing strategies and ‘first thoughts’
• Print individual pages as required for briefs
We communicate fresh ideas by building on what we know. Comparing something new to something recognized.
Extreme nouns are the recognized visual word associations we need for new ideas. A tangible brainstorming reference for the creative industry. Indexed by Extremes and emotions, advertising strategy and product types.
Take longer lunches!
Save time on brainstorming
Lists that will save you hours
“Thank you for your brilliant idea”…“I can almost guarantee this will give me an advantage”… “This is too good not to share”
Sarra Collins Sydney Award School student 2009
“Was totally inspired by you book”
Ryan Mcdougall Junior writer – Canada
“Bought the ebook – great stuff thanks!“
Anon.Student – Lasalle College of Arts – Singapore
“I salute you for this great tool”
Hisham Kharma – Creative Director – Lowe – Egypt